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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search terms that the machine has discovered. SNAP builds on the company’s web relevance engine (its "smart...

  3. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Site exclusions are to the Display Network what negative keywords are to paid search ads. You want to make sure you're claiming top spots in paid...

  4. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  5. Machine Learning Basics for Better Content & SEO Results

    Machine Learning Applied to Search Queries and Ranking Machine Learning directed to the reader, rather than to the search engines. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about...