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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    We use machine learning techniques to distinguish data tables on the Web from uninteresting tables, e.g.tables used for formatting Web pages. This week, the Google Research team unveiled "structured snippets," which presents an additional way...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    NASA didn't have a massive PR machine that worked to shape the global press image of the astronauts and the program. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off and on the synonyms of search terms that the machine has discovered. SNAP builds on the company’s web relevance engine (its "smart...

  4. PPC Management Operations: The Ultimate Guide

    When your PPC operations are set up well, account management should run like a finely tuned machine. Site exclusions are to the Display Network what negative keywords are to paid search ads. You want to make sure you're claiming top spots in paid...

  5. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.