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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Listen to consumer feedback, thank them for their input, and show them that you're using it to improve your product, service, or message. Get your product in consumers' hands: If you're new to the market, send free samples to bloggers and influencers.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. The close of 2013 represented just over a year of the service running in full, and advertising management platform provider Marin sought to uncover its...

  3. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    While it can round out the profile of your company personae to talk about the charitable things that you’ve done, to brag about industry achievements or to rail against an unpopular local government issue that impacts your audience, you do run the...

  4. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    In today's web world that doesn't simply mean having the best product or service, but also the best plan for actively communicating that on the web. When people see you rank number one for a killer term, many of them immediately assume you're truly...