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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search engine results page (SERP). Consider Search Refinements When Creating Your Campaign

  2. How to Use Google Analytics Site Search Reports

    For example, searching on this site gives you a results URL that looks like this: http://searchenginewatch.com/search? Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language...

  3. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. Google's new study looks at local search intent and...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the...

  5. Future of Search & Content Marketing: Expand Your Mindset

    And it’s not just the Google or Bing search engine you should be thinking about as a local merchant. While major search engines will continue to be important, MacGurn predicts it will be “the death of a thousand paper cuts” as the big players take...