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  1. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    In it's simplest form, it's a great way to see trends in what Google is recommending people search for based on your keyword root. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    One even suggested a brainstorming session the next day on Google+ Hangouts to talk through some ideas for British Outfitters' new marketing direction. When the actual content is created there will need to be an element of technical optimization by...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Earlier that day, Don asked Lisa to develop a content...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    And since Google Chromecast was a popular stocking stuffer at Christmas, fans will also be voting from their smart TVs. With 'planned agility' brands can make a splash, join the conversation and BE the conversation with video in Super Bowl XLVIII.

  6. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph was co-founded by former Googler Kevin Jing who worked on Google's first image processing application back in 2004. Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition...