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  1. Your Job Is to Make Google Look Good

    The bottom line is that the search engines want to know that your site does a better job of satisfying users than the other sites out there. Yes, that's right, if you want Google traffic, your job is to make Google look good.

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  2. Matt Cutts Extends Leave From Google Into 2015

    I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. Forrester losing his job after seven years came as a great shock to many in the industry.

  3. Scaling SEO Across Your Enterprise Business – The Human Element

    After all, you’ve got a big job ahead of you! Whether you’re a small business that wants to get serious about efficient search engine optimization, or a marketer who wants to take SEO to the next level company-wide, this post is for you.

  4. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. Our job is at the mercy of search engines and as they improve, we have to...