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  1. The Evolution of SERPs and User Behaviors

    They may not recognize it, but we sure should, because just as our job changes each time search engines change, our jobs need to change as user search behavior advances. Our job is at the mercy of search engines and as they improve, we have to...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Where is your competition doing a stellar job? From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has...

  3. How to Work When Nothing Seems to Work

    All the same, you have a job to do and/or a contract to fulfill, so "the best" in the SEO business usually find a way to get the job done, even if it means firing yourself or the client. Admit it, we’ve all had them – clients who are resistant to...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    There are plenty of designers, and even content people, who may disagree, but I believe it's a content person's job to guide the user experience process. Even if this role falls mostly inside your design department, as a content person it's our job...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. While Google's exact algorithms may be a little too fuzzy to dissect, they make the job of helping out SEO practitioners a tad easier by...

  6. What’s the Deal With Links From M.Biz? Should You Disavow?

    However, I personally still do disavow these links simply because I don’t completely trust the Penguin algorithm to do its job in this respect. Take a look at this: A site search for mentions of searchenginewatch.com on m.biz shows more than 10,000...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    When the Four Seasons recently opened in Orlando, they had a job fair and tracked how many times a candidate smiled during an interview. The membership-based online retailer has done an unbelievable job at creating an army of brand advocates...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Then it’s your job to dig in and fix those problems. The default report will be filtered by Web (for Web search). Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.