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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  3. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. As you'll notice, the most clicked keyword list is...

  4. 26 Free Must-Have Tools for PPC Success

    Bing Ads Intelligence Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Is This Artificial Intelligence? In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. But semantic mustn't be conflated with artificial intelligence – the two are quite different.

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Keyword Expansion. As marketers, our goal is to make an impact at each touchpoint in...

  7. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. These reports are so powerful because they give you the ability to slice data dimensions like, geography, mobile, days before...

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Foreign Intelligence Surveillance Court for greater transparency. There is a possibility that after some time has elapsed, that Google might release a new "premium" version of Google Analytics where users would pay a monthly fee in order to get...

  9. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    The next step, it's time to leverage that proprietary intelligence that you acquired during this process and apply it to keywords (and corresponding documents) that are underperforming on your site. You also want to determine which pages on your...

  10. Top 5 SEO Leading Indicators: The Best Way to Enhance Your Monthly Client Reports

    SEO Visibility (with Competitive Intelligence) Often we share with clients large lists of keyword rankings. Essentially, the index reflects how often a website shows up in the search results. Looking at this historical, top-level view of the site’s...

  11. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Chinese Google’ Opens Artificial-Intelligence Lab in Silicon Valley – WiredBaidu's new lab is researching "deep learning", described as "an emerging computer science field that seeks to mimic the human brain with hardware and software") not too...