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Search Intelligence

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  1. 26 Free Must-Have Tools for PPC Success

    Bing Ads Intelligence It'll show search volume, create ad groups, and provide demographic data – all in Excel. Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search...

  2. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Is This Artificial Intelligence? In fact, there's a lot of disagreement in the scientific community about what actually constitutes "artificial intelligence. But semantic mustn't be conflated with artificial intelligence – the two are quite different.

  3. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And as Google drives more traffic to those sites, it gains more intelligence about that content and how users interacted with that content. Remember, that's where Google is gaining the most intelligence about your content based on user engagement...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Although search and social elicit different behaviors, they have a strong impact on...

  5. Machine Learning Basics for Better Content & SEO Results

    Don't expect to see true artificial intelligence emerge anytime soon. As mentioned, artificial intelligence is still a distant dream. Do we know whether any of the search engines actually use these models in those scenarios?

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    The search ecosphere offers many brilliant business intelligence and analytic technologies that also cost a pretty penny. Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty...

  7. Google: 25,000 Government Requests for Data in First Half of 2013

    Google also used the release of its latest transparency report to highlight its ongoing concerns with the fact requests under Foreign Intelligence Surveillance Act (FISA) laws cannot be revealed. Governments requested data over 25,000 times from...

  8. Why Google's Hummingbird Algorithm Isn't for the Birds

    As search engine query intelligence improves – through entity recognition, entity authority, attribute recognition, and intra-entity connections – expect more relevant and diverse results, as search engines seek to promote not just the better...

  9. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Foreign Intelligence Surveillance Court for greater transparency. If you're in a country where Google doesn't dominate the search market, you will have the advantage. Despite initial claims by Google that it would only affect a small percentage of...