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  1. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  2. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Finally the most similar photo will be found due to the computer comparing the submitted photo with the search image's key features. Delivering accurate information is also key in the search; if a user submits a photo of an unidentified object, the...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment allows you to see search traffic coming from the Google Images search engine separately from regular organic search so you can investigate image-specific search trends. Check out John's work on segments to learn more about segmenting...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    Some people failed to identify trends, and struggled to adapt, while others took a giant innovative leap into the world of secure search. Here are four key truths about secure search that you can use as a guide to formulate your strategies in 2014.

  6. How to Build Your First Content Marketing Strategy

    You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most. Often, we draw inspiration for our content from popular industry blogs and publications.