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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Check out John's work on segments to learn more about segmenting search...

  2. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    We, as Google and as an industry, all of you, are really at only 1 percent of what we're capable of. Page transitioned into the industry, specifically the negativity surrounding it. Speaking of Google Now and how it gives you information without...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Whether it is seasonal holidays or having a typecast industry that shares similar content, going with the unexpected can make your content stand out. They did a brilliant job with their Super Bowl ad that not only effectively showcased their...

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Benchmarks of various industries to help you compare your results to that within your industry. The tool provides "lookback windows" from within the existing multi-channel funnels and the attribution modeling tool so you can go back and look at the...