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  1. Search Top Priority Among SMBs [Study]

    It includes everything from newspaper advertising to yellow pages, industry-specific magazines, direct mail, and door hangers. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    With the festive shopping season getting into full swing, search marketers have been busy concatenating keywords, developing negatives, and keeping a watchful eye on the competition. Then, more broadly, set up tracking of key topics and hashtags in...

  3. Evolution in Digital Marketing Skill Sets

    This is an exciting time for those working in the advertising and search marketing industry. This turbulence is being exacerbated by new software technologies that enhance digital’s tracking and performance capabilities by providing better data and...

  4. Netting problems will restrict pension funds, FCMs warn

    Some in the industry say regulators will have to get involved if there is to be a more comprehensive fix. That is spurring a search for a workaround, and some lawyers claim to have found one buried in provisions originally made for bank regulators...

  5. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. Forrester losing his job after seven years came as a great shock to many in the industry. Matt Cutts stunned digital marketers when he announced that he would...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Laszlo believes that the slow growth is probably due to a maturing industry, which has become comfortable with its search spend. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at half-year 2013.billion...