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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    This article will touch on two key changes in the search marketing industry: But chances are, as our industry matures, these changes are ones we will have to battle – and battle without ignorance. This article serves more as a meditation on a...

  2. Why Social Media Listening is Important for Brands

    Uncover conversations about brand, industry, products and respond in real time. Uncovered conversations about their brand, products, and industry. Maker's Mark also took their social message through to paid search and their sentiment switched from...

  3. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    The concept of brand versus non-brand (or generic) searches, known in many industries, carries over to the movie industry as well. Searches on Google tell us that moviegoers are actively engaged in search and use the results to make decision on...

  4. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is certainly not the case with Panda, it’s certainly not the case with Penguin, and so it’s kind of funny to see...

  5. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    However, just 22 percent of mobile users complete a purchase directly via their smartphone or tablet, and therefore the full impact of mobile cannot be measured without tracking conversion activities beyond the mobile device (and ongoing challenge...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Check out John's work on segments to learn more about segmenting search...

  7. CEO Larry Page Takes the Stage in Surprise Google I/O Appearance

    We, as Google and as an industry, all of you, are really at only 1 percent of what we're capable of. Page transitioned into the industry, specifically the negativity surrounding it. Speaking of Google Now and how it gives you information without...