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  1. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    It's no wonder why people don't trust SEO (as an industry). And, with a little extra digging, it turns out that Search Engine Watch has written about MainStreetHost once before when it was reporting on those companies who were busted for writing...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  3. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In its survey, BrightEdge wanted to gauge the career landscape for the industry. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content?

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.