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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    And even if the engines do attempt to index the content, they often seem to have little confidence they can accurately represent the state most relevant to the search query based on the URLs in their index.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But you realize it isn't necessarily a page you want in the index because it might be seen as low value by Google. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Marin said 2014 will see more growth in PLAs, and...