SEO News

Search Grew Spending

RSS
  1. 5 Takeaways From the World Cup for Global Search Marketers

    It was crazy and intense, and for those in the search world, there were many missed opportunities. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    In fact, spend on Bing grew 60 percent YoY, according to The Search Agency’s data. On the paid side, smartphone cost per click continues to be less overall than tablet and desktop at $0.76 versus $0.93 and $0.94 respectively, according to The...

  3. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased 20 percent over 2011, as competition among retailers for search terms grew, signaling the heightened importance online advertising...