As Google grew wise, for most, the worst that would happen is that the links would get devalued. But if you're doing it today, make sure it's original, unique, relevant and well written or you put yourself at a risk for potentially vanishing from...
Yahoo's search revenue grew 6 percent year-over-year, to $409 million, in Q1 of this year. Yahoo and Microsoft may have just extended their revenue-per-search guarantee, but Yahoo has apparently been trying to escape its 10-year search deal with...
With this single effort, they earned tremendous brand recognition, connected with their existing customer base, grew their audience and earned new business. They did a brilliant job with their Super Bowl ad that not only effectively showcased their...
However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies. In the 5 months following that, the number of followers...
Online advertising revenue grew 22% driven by an increase in revenue per search. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding.
Bing's search market share grew from to 16.9 percent in March (up from 16.7 percent). Ask’s search market share grew to 2.7 percent in March (up from 2.6 percent in February), while AOL fell to 1.6 percent (down from 1.7 percent).
From Q3 to Q4 2012 alone, video consumption grew 13 percent. Although more people use search or go direct to video, socially-referred video starts are more likely to be completed. Marketers already know people are watching online video more than...
The videos on the Cure Bad Breath channel built a loyal following, and their YouTube channel grew to over 41 million views. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from...
Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result. For its "Mobile Search Moments" report, Google and Nielsen asked 426 consumers to log their mobile searches over two...
Google’s closest search engine competitor Bing also grew its search market share in February to 16.7 percent, up from 16.5 percent in January and up from 15.3 percent in February 2012. Google now owns 67.5 percent of the U.S.search market.
This post is a look at how my team built a website that nearly broke 100,000 visitors in the first month after launch, and grew to more than 350,000 organic visits per month in only 6 months. Put in the time, do the research, build your own...
Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s Day, some of the smartest women in marketing reflect on the women who...
Scroogled, the attack ad campaign Microsoft launched to initially attack Google for switching its shopping results to a paid model and grew to include critiques about Google “reading” the emails of its users to serve ads, is on its last legs.
For most of us, the average search engineer at Google IS smarter than we are. I was also helped by forums such as WebmasterWorld, attended SES conferences, got involved with the Dallas-Fort Worth Search Engine Marketing Association and networked.
On the other hand, actual revenue grew 1,274 percent between 2009 and 2012. Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot...
The volume of brand mentions is growing, but the volume of original tweets is declining; the volume of exact retweets containing brand mentions grew from 15 percent in 2010 to 18 percent in 2011 and then up to 22 percent in 2012.
Many commentators have marked 2015 as the year when mobile search and online activity will overtake overall static usage worldwide. Compare this to the US and UK markets, which grew by only 9.8 percent and 9.9 percent.
There are only two out of Top-5 search entities which grew higher last year: Baidu (13 percent) and Yandex (27.8 percent) while the total number of search queries worldwide decreased by 4.6 percent since December 2011.
Without a doubt, 2013 will be even more challenging for search marketers to break through the noise and engage with their audience. Search marketers can expect to process a tsunami of information. At the same time, the search ecosystem will...
Meanwhile, Bing grew its search market share to a new company high of 16.3 percent in December (up from 16.2 percent in November). Google couldn’t grow its record-breaking U.S.search market share beyond 67 percent in December, comScore reported.
