We would like multinational companies to join Brazil and find help us find solutions. IgnitionOne opened a new office in Brazil earlier this month, taking the number of their global offices to 13. The company enters Brazil with a solid base of...
When it comes to Google vs Yandex in Russia, I still think Yandex in 2012 will continue to dominate and be an impactful and useful search engine product to millions of Russian speakers around the world and many multinational companies who market...
As you create a list of countries to target, you should look at what your biggest multinational competitors are doing. According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over...
These don't really indicate any country and are better for ranking internationally -- such as when you have a parent site of a multinational brand. Each of these deliver search results that are more appropriate for users from the relevant country.
Foolish and expensive mistakes are made because multinational advertisers fail to accommodate differences among searchers in foreign markets without thinking through what the target customers might actually be doing or seeing on their sites.
There isn't really the space in this article to argue this point fully -- but I would just point out that languages, keyword research, hosting issues, country redirections, payment systems, information architecture, and usability are all...
Yet the failure rate among multinational search marketers trying to succeed in Japan is by far the highest in the world. Many marketers assume it's 50/50 between the two search engines and many global advertisers only advertise on Google.
Being local, and/or coming across as local as possible, will win more business than being multinational -- unless you're a huge, well-known global brand like Nike (which, by the way, also employs local strategies).
For example, one large multinational recently used global keyword research to see what phrases globally had the highest demand across the most countries. Global SEO Strategy: Advanced Search for Large Enterprises
A few multinational sites still make you select the version of the site you want to visit from a large map of the globe when you arrive at their home page. Join us for Search Engine Strategies San Jose, August 10-14, 2009, at the McEnery Convention...
Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence. Google is not the only search engine -- but they are the big dog when it comes to being a gatekeeper of...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEW Experts: Global SEO Strategy: Advanced Search for Large EnterprisesMany companies...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEW Experts: Global SEO Strategy: Advanced Search for Large EnterprisesMany companies...
Each multinational must develop a search marketing strategy for each new international market. Multinational companies have launched Web sites in new countries to engage new audiences. Here's a primer on key issues to consider when developing...
With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. In today's Big Biz column, "Global SEO Strategy: Advanced Search for Large Enterprises...
When a global VP of marketing for a multinational company gives me advice, I listen. Brand equity Search Engine Watch Expert Erik Qualman told me the Facebook search engine has reached the tipping point for global brand building online.
It neatly solves the problem of which corporate web site to serve up when a company is multinational. For instance, search for BMW at AltaVista, and the RealNames link will take you to the global BMW site, www.bmw.com.
