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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). You are likely not only competing with fellow multinational marketers, you are also...

  2. How to Launch an English Only Global Search Marketing Campaign

    As you create a list of countries to target, you should look at what your biggest multinational competitors are doing. According to a recent www.cartus.com survey of 116 multinational corporations, the top expat destinations for professionals over...

  3. Targeting by Language or Country: What You Need to Know

    Being local, and/or coming across as local as possible, will win more business than being multinational -- unless you're a huge, well-known global brand like Nike (which, by the way, also employs local strategies).

  4. Is TechCrunch Calling For Search Regulations or Running Test of Social Media, Link Building?

    Google is a multinational conglomerate -- a huge corporation that operates in every country on the planet because of its internet existence. I hope that I will soon see the definitive article on the power of retweets and the global wave of viral...

  5. Highlights from the SEW Blog: February 25-29, 2008

    With this, each multinational must develop a search marketing strategy for each new international market, which also fits into a holistic global search strategy. SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search...