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  1. Google Supports New Schema for Multiple Business Phone Numbers

    If you haven't been using any rich markup schema on your website, you're missing out on some opportunities for search engines to better semantically understand your website. Itemprop parameters also allow you to indicate: if a number is toll-free...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Regardless of your marketing discipline – digital, search, content or social – the same message rings true: "Reinvent what you do, how you do it and how you measure your success" Search, social, content, and digital marketers probably agree it's an...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. But Search Engine Watch readers, don't fall for this misconception. For example, since blog software was first invented, I have heard many...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.