SEO News

Search Giant

RSS
  1. Spooky Google Doodles for Halloween 2014

    Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous years, so we can take a look back at what the search giant has done in the past. Just as Halloween has seen some evolution over the...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: Industrial-strength giant vats of anesthesia

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  5. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...