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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: Industrial-strength giant vats of anesthesia

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  3. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    Among those sites was online coupon giant RetailMeNot.com, which experienced an absolute loss of 33 percent, according to Searchmetrics data. RetailMeNot CEO Cotter Cunningham said during the earnings call that organic search represented 64 percent...

  4. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. Read any popular digital marketing thought leadership blog...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. A good tip is to try building upon elements from your best-performing paid search ads that you...

  6. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter shares the first tweets from former Secretary of State Madeleine Albright, actress Cameron Diaz, billionaire investor Warren Buffett, athlete Lindsey Vonn, NBA star Kobe Bryant, media giant Oprah Winfrey, former Secretary of State and...

  7. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: A strong local search presence and visibility has always been important for multi-location brands. Google continues to make this increasingly so, with local...

  9. Google Gives More Prominence to First Playable Music Video Search Result

    Though it looks like you should be able to play it straight from the search results, clicking on the giant thumbnail won't actually play the video. Even though there is a DrDreVEVO account, "Let Me Ride" isn't a video uploaded to that YouTube...