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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Multi-Channel Funnels Reporting With Top Conversion Paths You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths You can use this data to go into a second level of PPC advertising...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    We've had attribution tools in AdWords in a long time in the form of Search Funnels, but the new introduction brings us attribution modeling. Look at your attribution models in the context of your multi-channel funnels, your paths to conversion, etc.

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The DoubleClick Campaign Manager Integration will allow import of data into GA channel funnels to gain merged insights in perspective to site-wide site behaviors and conversions. Organic search and content are excluded from the Data-Driven...

  4. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Cross-Account Search Funnels Seeing search funnels across all of your accounts will also help you visualize the path to purchase better. Paid search is a great channel for getting in front of consumers who are actively looking for information on...