SEO News

Search Funnel

RSS
  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  2. Driving Consumer Insights With Mobile Analytics

    Funnel Analysis The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a profile. Kadanoff then went through examples of Funnel analysis from Apsalar, an...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  4. Search Marketing Integration Starts With Your Sales Team

    They are ideally placed to help with creation of content that aligns with every stage of the sales funnel. Your sales team should be monitoring allmajor social streams, setting up alerts, identifying leads, interacting with influencers and reaching...

  5. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Giving the user what they need now: Mobile users tend to be further down the funnel than desktop searchers. Now, with Enhanced Campaigns, AdWords users can target mobile users with the same campaigns they use for desktop search.

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be mindful of double-counting benefits that overlap layers of the sales conversion funnel (e.g.search rank, search traffic, etc. What tangible outcomes related to the sales funnel will be impacted? Social SEO Improved Search Rank 5.