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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Driving Users Down the Funnel Impression share less than 80 percent (for search campaigns) In the afternoon, I attended a search session called "Mastering the PPC Challenge: Enhanced Campaigns, AdWords, PLAs, s a breakdown of the filters she...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Complex: Remarket the next logical action to users who have gotten partially through your conversion funnel, without completing the true conversion action. This post will walk you through DoubleClick Search's Display Remarketing from search ads...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    For example, maybe it's a page that's really thin but it's a key step in your funnel or is critical for navigation. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an...

  4. Mobile Advertising Measurement: Winning the Long Game

    Do you know how many start the purchase funnel but don't complete the purchase? Search: The user completed a search within your app. Long-term campaigns are designed to acquire quality, long-term users that remain engaged and contribute to the...

  5. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the top of the funnel through social...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is where brands have a major opportunity to significantly influence consumers that are already very far down the funnel," the report said. Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the...

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    But, it is these activities that precede increasing leads and brand or product awareness in the lead conversion funnel. Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media...