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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    I test every conceivable function and make sure there are no conflicts. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing...

  2. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Choose a title for the app that reflects the brand and also the app’s function. Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. The keyword field influences the search results...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. Social SEO Improved Search Rank 5. Search Web Traffic Referrals 4. Advertising Value - Search Web Traffic Referrals: e.g.social reviews...

  4. Can Facebook Graph Search Disrupt the Google Habit?

    Ultimately the strength of this habit is a function of two interrelated variables: utility and frequency. To enhance the overall utility of its searches, Google launched Google+ in 2011, giving a social infrastructure to all of its properties that...

  5. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    For campaign import, my favorite timesaving features is the find and replace function which works well for destinations URLs. It’s my job to be a “search nerd” and I love it! From my corner of the search marketing industry, there’s been the...

  6. Google Stops Warning China Searchers About Dangerous Keywords

    What could be the reason for Google to switch off their smart anti-censorship function and at the same time delete the help article about the same function? Google has stopped warning Chinese Internet users that some of the words they might search...