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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. The most surprising points beyond that are the higher percentage in...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The unprecedented revenue is due in large part to a surge in mobile advertising dollars. For the first time in the study’s history, mobile ad revenues were broken into search and display categories. This year, mobile revenues increased 76 percent...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. But first, some context. Scour your search queries for keywords that you don’t want to attract and...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. From more humble beginnings of White Hat SEOs...

  6. How to Work When Nothing Seems to Work

    Often, the strategic guidance you have provided is at least part of the problem. Be entirely open and responsive to feedback from the client; own you are part of the problem Admit it, we’ve all had them – clients who are resistant to change – at...

  7. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Sure, part of the content creation process is an informational transaction. To me, and at Overit, this is all part of the content process. The upselling process becomes a natural part of the site's conversion process and your customer's experience.

  8. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. This latest news from Marin follows a string of announcements, including...