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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp hasn't publicly stated if that "compromised" data is part of Trends, but there is already a level of unreliability based on how Yelp uses its own data. You use Yelp Trends like any other search engine, except you can compare multiple search...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Now the Hard Part So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more opportunities. But look at the top links first. By exploring the source links, we've been able to see the...

  3. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    But in aggregate, pages with low dwell time and high bounce rates, for example, may be problematic and certainly worth looking further at as part of your comprehensive content audit. Bounce Rate: Whether a user returns to or "bounces" back to the...

  5. SEO Website Audits: Everything You Need to Know Part II

    Or you might do onsite only to later find out links were part of your issues. You are reviewing work done as part of an audit implementation process While there are legitimate and even legitimately good SEOs performing site audits for free as part...

  6. Mobile Advertising Measurement: Winning the Long Game

    There are two types of mobile analytics in particular that should be a part of every app campaign: Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the...

  7. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. To ensure you're part of the mix, you mustensure you have a...