SEO News

Search First Part

  1. 3 Must-Know Findings About Cross-Channel Attribution

    While 68 percent of those surveyed listed mobile search as part of their marketing mix, only 40 percent include it in their attribution. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So AdWords traffic can represent the perfect "stress test" for your business fundamentals – but only if you get the AdWords part right to begin with. But first, some context. Scour your search queries for keywords that you don’t want to attract and...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: Having a well-documented, simple step-by-step workflow is a big part of training content creators to be optimizers. From more humble beginnings of White Hat SEOs...

  4. How to Work When Nothing Seems to Work

    Often, the strategic guidance you have provided is at least part of the problem. Be entirely open and responsive to feedback from the client; own you are part of the problem Admit it, we’ve all had them – clients who are resistant to change – at...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Sure, part of the content creation process is an informational transaction. To me, and at Overit, this is all part of the content process. The upselling process becomes a natural part of the site's conversion process and your customer's experience.

  6. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. This latest news from Marin follows a string of announcements, including...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. We are moving from a one-to-many part of the social media revolution to a shift focusing on one-to-one," said Scott.

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. And this is where the hard part usually is at the enterprise level. The potential impact to SEO performance needs to be clearly...

  9. Last-Minute SEO - Here Come the Holidays!

    Paid is often the best option to turn to when you have an immediate need or the algorithm gets you, but this should not be the main part of your strategy? Organic Search First let’s look at the organic boat - did you miss it completely?