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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Sure, part of the content creation process is an informational transaction. To me, and at Overit, this is all part of the content process. The upselling process becomes a natural part of the site's conversion process and your customer's experience.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. This latest news from Marin follows a string of announcements, including...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Search results beware and be aware, customer service is part two of the social media revolution. We are moving from a one-to-many part of the social media revolution to a shift focusing on one-to-one," said Scott.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    This is why it’s very important to have SEO education for executive stakeholders be part of your ongoing SEO program. And this is where the hard part usually is at the enterprise level. The potential impact to SEO performance needs to be clearly...

  5. Last-Minute SEO - Here Come the Holidays!

    Paid is often the best option to turn to when you have an immediate need or the algorithm gets you, but this should not be the main part of your strategy? Organic Search First let’s look at the organic boat - did you miss it completely?

  6. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Yelp hasn't publicly stated if that "compromised" data is part of Trends, but there is already a level of unreliability based on how Yelp uses its own data. You use Yelp Trends like any other search engine, except you can compare multiple search...