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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft...

  3. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    Forbes recently published an article on Ripoff Report, quoting Ripoff Report owner Ed Magdeson, saying that they are using some outside sales firms to market this new product. SEO professionals, reputation management firms, or anyone who has any...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate themselves. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end...

  5. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Many firms employ online advertising programs without looking at statistics. Successful sites in search will localize and get a Japanese TLD and a Japanese address. However, if Yahoo Japan directly provides their data to Google, updated pages will...