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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized in digital marketing since 2006. PR and marketing firms are morphing into digital marketing experts...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. Mobile and SEO SEO isn't something you do. Global and Mobile SEO

  4. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  5. SEO & Keywords: Think Conversions, Not Rankings

    SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Many firms seem to be stuck at this phase, getting better and better at traditional SEO just as it’s losing relevance. Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a...

  7. Search Engine Reputation Management Services

    PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. It's about time all PR firms start to notice this. SEO for marketing mainly focuses on ranking your own website; SEO for PR should also be focused on...