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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Should a search engine filter content such as violent images, pornography, malware, spam, personally identifiable information, hate content, hacking instructions, bomb-making instructions, pro-anorexia sites, Satanism and witchcraft, necrophilia...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. SEO isn't something you do. Optimize your global teams to focus on SEO signals.

  4. Attorneys File RICO Lawsuit Against Law Firm Marketing Company for Spammy SEO Practices

    Search engine optimization company The Rainmaker Institute, which markets its services to law firms and bills itself as a "law firm marketing provider", has found itself on the receiving end of a RICO lawsuit for providing SEO services that...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    SEO professionals, reputation management firms, or anyone who has any experience in how Ripoff Report works, knows how hard it is to prevent bad reviews on Ripoff Report from showing up on Google. Forbes recently published an article on Ripoff...

  6. Rise of the New School SEO Professional

    Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.

  7. SEO & Keywords: Think Conversions, Not Rankings

    SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end clients. Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate...

  8. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. Your domestic SEO program is progressing well. I can do some in-country training, perhaps some...