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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    PR and marketing firms are morphing into digital marketing experts regardless of the actual experience. Everyone and their brother has hung a social media shingle, including unworthy PR firms," said aimClear CEO Marty Weintraub, who has specialized...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with...

  3. SEO & Keywords: Think Conversions, Not Rankings

    Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate themselves. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end...

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Many firms employ online advertising programs without looking at statistics. So before I continue on with the 10 missed search marketing opportunities in Japan, let's touch on where the Yahoo Japan/Google situation stands, and how it may impact you.

  5. Setting Expectations for Search Engine Optimization

    These fees are about average for firms that provide our level of service. I realize that rates will fluctuate wildly among firms and individuals (I've seen monthly rates from $150 to $20,000). The only major search marketing conference and expo on...