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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    They are spending more and more time on "who we are" and not just "what we sell," giving their firms a new degree of social intelligence. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with...

  2. Revenue from Localized Mobile Ads to Reach $5.8 Billion in U.S. by 2016

    To come up with its figures, BIA/Kelsey took interviews and reports from local ad firms like YP.com. Growth drivers include smartphone penetration, location data, ad targeting innovation and advertiser evolution to utilize these factors for higher...

  3. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    In 2004, it became clear writers needed to join forces if we were to compete with overseas firms for contracts. After spending some time getting to know them and their platform, I fear the days of creative writers toiling away at the winning...

  4. Twitter Archive: Datasift Selling 2 Years of Searchable Tweets

    The past two years of Twitter data has been archived and is now available for firms wanting to analyse tweets to identify trends in market sentiment or plan marketing campaigns. The archive, called Historics, includes filtering and search...

  5. SEMPO Tells Government: Don't Censor Search Engines

    That webmasters are complaining is unsurprising, but they have alternatives, including hiring SEO firms or doing their own advertising. We write on behalf of SEMPO, an organization of thousands of individuals and companies who help small and large...

  6. Reputation Management: PR vs. Search vs. China’s Water Army

    This is one area where specialist firms in search or social media monitoring would go head to head with PR firms to compete for a slice of the market. As a brand marketer targeting China, it's easy to get local PR firms that hire the water army...

  7. Kenshoo Branches Out with New Local Search Management Platform

    Earlier this year, Kenshoo raised money from venture capital firms to develop their new local search marketing management technology. The technology is designed to meet a growing need among agencies and retailers alike: maximizing paid search...