With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be more careful than ever.
Outside SEO firms have little stake in existing internal power structures or technical platforms or approaches. Brands need SEO firms to keep them abreast of the changing landscape, to drive results, and to give them the unbiased advice they need.
The biggest change reportedly will involve search results related to shopping and travel, based on complaints from firms like Yelp and Tripadvisor that claimed Google favored its own services in search results.
Google Wants To Operate .Search As A “Dotless” Domain, Plans To Open .Cloud, .Blog And .App To Others – TechCrunchGoogle plan for http://search/: to use it as a "redirect service" that will "enable users to easily conduct searches with firms that...
Google has donated $3 million to three firms that are using big data to aide in the fight against human trafficking. Polaris has already begun to work with tech firms like Salesforce to expand its infrastructure.
Search marketing firms have an opportunity to evolve their sales, delivery and reporting practices to differentiate themselves. SEO firms of all sizes face challenges with selling, delivering, and ultimately demonstrating results of services to end...
Many search marketers rely on competitive intelligence supplied by firms that rely on panel-based data gathering. While panel data can be quite valuable given a large enough sample size, in practice panels are very expensive to maintain, which...
In others, you are going to have to foster long-term relationships, partner with public relations firms, or simply ask for help from regional experts. Is the official language of a country its dominant language in search?
The white paper claims the search giant is discriminated against some local firms, stopping them sharing code and technology with each other that could facilitate the development of a new Chinese mobile OS.
Local landing pages for hotel chains, car rental firms etc.are of critical importance because they perform two crucial functions: Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you...
CI has worked for firms like Phillips, HP, and Best Buy before being bought by Google. The product assists retailers with optimizing product visibility on Facebook, search engines, and shopping engines.
Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new concept or phrase, publicize it with original content, become the expert and own the discussion – at least for a...
The growth in mobile and the continuation of localization of search results will put pressure on financial services firms to put a more finite value on offline conversion metrics. In 2012, we saw continued growth in the paid search channel for...
Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.
PR firms across the globe are starting to offer elaborate services in corporation with SEO firms. It's about time all PR firms start to notice this. Search engine reputation management (SERM) is reaching the next level.
For big businesses that may mean employing a chief content officer and launching a major new agency push to realign their available resource and skill sets, but for smaller firms this just a pipe dream.
According to Nick Nyhart, CEO and president of nonprofit campaign reform group The Public Campaign, tech firms have started to spend like the oil companies and banks before them. Lobbying the U.S.government has been a growing source of spending for...
According to Balihoo, national brands with annual revenues of over $500 million are using a broader range of local marketing tactics when compared to smaller firms. While mobile tactics are expected to be up next year, local search registration and...
To come up with its figures, BIA/Kelsey took interviews and reports from local ad firms like YP.com. Boland's theory is backed up by a recent YP study, which found that four out of 10 consumers use local search.
The firms numbers showed that search spend grew in the U.S. Marketing statistics for mobile search saw positive progress for the quarter. Adobe reported that one in five paid search clicks came from a tablet or smartphone.
