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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Identify custom data that might need to be captured in addition to what GA tracks out-of-the-box, such as tracking errors in web forms or when people click on links or buttons. Ask them to use Google to search for a company that does what you do.

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In 2012, NDN acquired Mochila, the web's leading syndication marketplace for text and photo. The top four video content properties in comScore's December 2013 video rankings are well-known brand names: Google sites, driven...

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. If someone is searching for roses for the upcoming Valentine's holiday and has a question about delivery to a...