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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    If you’re unfamiliar with the AdWords Grader, the application connects with your Google AdWords account, downloads specific reports, and analyzes them to provide insight into the following: Originally released in 2011, the new version has updated...

  2. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Once the engine is reasonably confident, the BloomReach Mobile application will begin to incorporate behavior from the website into the mobile experience through 'Just for You' dynamic categories and even the priority of search suggestions.

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Some examples of “reminders” would be a sales event, a store opening, application deadlines, or even happy hour specials at a local pub. Mobile ads can show up to two additional links. With a keyword search, Google will automatically select the...

  4. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    The most frequent application of these negatives is for commonly avoided terms like “free” or “cheap” if you’re a luxury company, or adult terms. For example, you might want to prevent your display campaigns from appearing on apps or mobile sites.

  5. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit). Finally, Wilensky made mention of a new smartphone Google Mobile bot looks at smart versus feature phones, not device...

  6. Google Mobile News Roundup: Android Security, Avoid Traffic, Emergency Numbers & More

    Following the DroidDream Android malware scare, Google announced that they had removed the malicious applications from the Android Market, suspended the developer accounts, and contacted law enforcement, in addition to using its remote application...