With more than 100 million monthly unique visitors to the site (both on desktop and mobile), it's a great place to gain visibility for your company and create a place for reviews, ratings, and even some social engagement.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your...
Google has announced that its desktop and mobile search will now include data gathered from Android app activity. The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
The company is bringing the platform to Apple's mobile operating system as a feature on the new version of Google's Search application for the iPhone and iPad. In making the Now platform a feature of the Search application, however, Google is able...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Don’t be fooled by the overshadowing factor of mobile secured search getting mislabeled as direct, Google’s PLAs or Knowledge Graph are most likely contributing to the loss of organic search numbers. While ongoing organic traffic mis-labeling due...
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew – ClickZMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because the proof...
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
He quoted the following statistics: percent of media consumption is screen based percent of media consumption is on smartphones (according toGoogle) percent of Google searches are on mobile devices percent of Bing searches are on mobile.
Our mobile planet tool Mobile ads showcase Last week, Google launched its updated Think Insights website. Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader.
Advanced options and filters allow you to refine by locations and languages and by desktop or mobile. View the volume of search queries over time (since 2004) worldwide or by regions and subregions, by languages, categories, and in Google...
When users are searching on mobile devices, Google will show a mobile icon indicating to the searcher that those sites are mobile friendly. A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops...
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid...
According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Mobile searchers may very well choose to make a...
Seriously, with pop-up blockers almost no one is seeing it and with mobile devices you are just impeding the users ability to access your content. And have you tried it on a tablet or mobile device? Your website should offer all the same content on...
This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad formats that align high consumer intent and measurable ROI for advertisers. This will be a clear competitor to Google+ Local, Yelp, and...
