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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. I recommend first determining how much mobile traffic is hitting your website from organic search...

  2. The NSA Has a Hush-Hush Google-Like Search Engine

    It can also share location information culled from mobile phones. The United States National Security Agency (NSA) has its own homegrown search engine that it offers to similarly minded U.S.intelligence outfits.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    An additional way Groupon is measuring SEO is by looking at deep linking into mobile apps. Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. He asked, "Why did Google transition to secure search?

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Thinking Mobile With the evolution of enhanced campaigns, we can no longer have mobile-only campaigns. In fact, our only options are to either opt out by decreasing our bids by 100 percent or go for it by embracing the mobile space!