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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a CPC of $13.99 (17 percent less). Search My favorite feature is being able to analyze where the visitors go when...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products. Conversion rate optimization (CRO) has quickly shifted the priorities of...