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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In April this year, Majestic released a new feature Topical Trust Flow, which promised "full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. Search for #yoga on Instagram and you'll be bombarded with more than 5...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. How DoubleClick Search's Remarketing Feature Works By using this feature in DoubleClick Search (DS), you are able to retarget users via display...

  4. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Taking place July 9, this one-day event will feature sessions in two main tracks covering topics in organic and paid search. SES, the original search marketing event, makes its triumphant return in Atlanta in just three weeks.

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Lastly, this new search feature will likely be utilized by consumers for ecommerce sites. Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for...