Ensure you optimize your site for mobile and tablet search. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy These factors include modern design and content, usability and conversion, and search and social media.
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. Google+, as a Google product, means it will undoubtedly be integrated into other developing applications supporting content marketing and...
Tolerance for irrelevant content and slow/bad site-search functionality is much lower for mobile shoppers. For example – if a consumer is presented with a mobile search result for a "red strapless dress" that is on sale for $50, you better have...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. The industry trend is to evolve display advertising to be more consistent with the...
What do shoppers actually want from a mobile experience? Baidu now has 100 million daily mobile search users. Bing is retiring features: "creating deals, coupons, QR codes and mobile sites as well as removing the ability to create and print...
I suggest reviewing the video, image, and mobile sitemap extensions section. Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things.
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
When you start to plan your mobile strategy, you have to think about what content you want to leverage, and how you're going to leverage it. And hopefully your company has at least started to build out a mobile strategy to provide a better...
Search engines don’t crawl inside mobile apps to learn what it is or why people want to download it. The content on the page around the mobile app needs to provide the context to give relevant cues for what the app is about.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Search engines want to do their jobs as best as possible by referring users to websites and content that is the most...
Have an m.subdomain for mobile content that is competing against desktop content. The desktop version of your content needs a rel alternate tag, which can be placed in sitemaps, or on the page itself, and the mobile version should use rel=canonical.
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. The creation of content in whatever form, be it books, music, images, video, apps or games for...
Above the fold issues, content strategy, internal links, and mobile specifics can trip you up. Making this change will help Google serve the proper cache of the page and it will help Google find mobile optimized content on your site faster.
I'm also keenly excited to watch the growth of mobile and how it is shaping the future of search. Today there are roughly 9 billion mobile devices in use globally. It's a big step, but it'll position you for the mobile growth underway.
Our mobile planet tool Mobile ads showcase In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work.
If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone.
The status is this: Mobile devices are outperforming laptop and desktop for Internet activity, and it is imperative your brand’s website either render efficiently on mobile devices or that you create an alternative user experience on a dedicated...
