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  1. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    The employee explains that you can watch the movie, but only using the Mega Movie Plex mobile app. Yes, you were automatically redirected to the room where you can download the mobile app. You didn’t get to watch the movie, you were redirected all...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the locator optimized for a mobile experience? Will the pages show up in mobile search results? How will our pages be optimized for a mobile experience? Mobile Capabilities Choosing a local search automation vendor can be a complicated and...

  3. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. There is no point in driving installs if people aren't using your...

  4. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about Adobe Experience Manager, the reinvention of marketing, and how deep integration with content, search, and mobile marketing...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. The amount of information streaming in about mobile...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    One of the first steps a brand can take to improve the mobile experience is a mobile-optimized landing page, however, "our studies show that approximately half of all marketers indicated that they did not have mobile-specific landing pages," the...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...