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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Her past experience will definitely influence her decisions in this area...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    The event name will be pre-populated with "gtm.timer" which is the default event when using the timer listener. For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it...

  3. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This was only the second holiday season with paid Google Shopping ads...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Since 2011, Google began making secure search the default for signed-in users. Secure search has brought challenge, that is unavoidable, but it has also brought opportunity. With the search phrase not being provided, it is extremely difficult to...

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    SEOs Strike Out as Google Encrypts Signed-in Search Data Unfortunately for site owners and marketers, the "(not provided)" data has only grown since Google released encrypted search in beta back in May 2010 and launched itacross all searches for...