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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    In Russia, Yandex Search will be the default search experience. Big changes are coming to Mozilla, as Google will no longer be the global default search provider for the Firefox browser anymore. Instead, Yahoo will become the default U.S.search...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    The default report will be filtered by Web (for Web search). Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search Queries. You can identify the core content seeing the largest drops in organic search...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. It's critical to make Panda-proofing your site a priority, by...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user experience will result in poor rankings in their mobile search results. The amount of information streaming in about mobile...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Many view contextual search as the next generation of search, since it works based on anticipating what you really want, which generally provides a better user experience. Her past experience will definitely influence her decisions in this area...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For example, if someone visits your page from Google, spends 10 minutes reading an article and heads back to the search results, then it's a bounce. We know that the major search engines calculate dwell time, and that low dwell time can be a strong...

  7. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Marketers will get more out of PLA programs if they track, attribute...

  8. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Since 2011, Google began making secure search the default for signed-in users. Secure search has brought challenge, that is unavoidable, but it has also brought opportunity. With the search phrase not being provided, it is extremely difficult to...

  9. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    SEOs Strike Out as Google Encrypts Signed-in Search Data Unfortunately for site owners and marketers, the "(not provided)" data has only grown since Google released encrypted search in beta back in May 2010 and launched itacross all searches for...