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  1. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    How can Yahoo convert people to use their search over Google or Bing? Her past experience will definitely influence her decisions in this area, and she has a lot of knowledge on the inner workings of search, something previous Yahoo CEOs didn't have.

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    It is important to recognize that off-site activities, like social media, impact search engine performance, and are included in guidance from Google, Bing, and Yahoo. Not to be confused with quality score (the variable used to determine display of...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Google, Bing and Yahoo all have conducted numerous tests to make the PPC ads look more like organic listings. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and directional for all organic optimizations. Marketers will still have access to referring keywords data from other search engines...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Despite a slow start in mobile, Bing’s foothold on Windows and Kindle devices and the fact that it still powers mobile search for Yahoo, earn it a certain amount of consideration and increase emphasis on implementing the aforementioned mobile SEO...