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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Google AdWords and Bing Ads launch beta products frequently. You should work with your AdWords or Bing Rep closely to get whitelisted for these betas. But through this process you will grow as a campaign manager as you expand your knowledge and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do we report issues with information being listed on search engines like Google, Yahoo, and Bing? What mapping solution(s) (Google, Bing, OpenStreetMap, etc.is [VENDOR NAME] integrated with? Choosing a local search automation vendor can be a...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5...

  4. 26 Free Must-Have Tools for PPC Success

    The AdWords and Bing interfaces only go so far. Bing Ads Intelligence Bing Ads Editor Not to be outdone, Bing Ads has some great free tools of its own. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...