Google unveiled conversational search at Google I/O last week, and began rolling it out on the latest version of Chrome this week. The "OK Google" search prompt we heard about at I/O isn't available yet, so we still have that extra click in the...
It is, as Cutts suggested a little while back, search experience optimization and it covers everything on the website, either directly or relationally. These are actual titles from article in the top search results for [content marketing and SEO].
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. But when a tablet user accesses their device to search for information, browse...
One of the key points that has caught my attention is the high level of synchronicity that exists between marketing automation platform strategies and my experience with "search" and "top of the funnel" marketing.
Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. The information isn't there, the structure isn't there, it's slow, it's hard to navigate, and it doesn't appear in the search...
After you search for "beam me up" on Bing's home page, you'll be taken to an interactive experience in space. Bing's search engine will let us go boldly where no man has gone before. In conjunction with the arrival of "Star Trek Into Darkness...
After you've installed WordPress and covered the basics of improving WordPress for SEO and the user experience, it's time to go a bit deeper. You can output your latest tweets or someone else's (or a combination), view replies and public mentions...
Here's how the Search Engine Watch Google+ page looks upon arrival: And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision.
Mobile isn’t just for finding local merchants to start the shopping experience. Google also found that in-store mobile activity begins with search, rather than with shopping apps or navigating directly to brand/retail websites.
BloomReach announced today the release of its “Continuous Quality Management” (CQM) technology, which aims to automate web page optimization and user experience through the standards it sets for quality content.
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). Search Engine Watch", "searchenginewatch.com") They can only use available metrics and make determinations...
Mobile traffic continues to grow and become a larger part of everyone's paid search campaigns. Google's Mobile Search Moments research reported that 73 percent of mobile searches trigger additional action and conversions.
If you search for an event in your area and you have Facebook friends who are talking about attending, you can not only find that out easily with the Social Sidebar, but you can also join in the conversation without ever leaving the search...
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
Get good at being natural and holistically approaching your site, your users and the SEO experience and maybe someday you will be sitting around a bunch of SEOs, drinking a cocktail saying, "Ah remember the "Good Ol' Days!
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
Couple that with the fact that they move between devices, and you have a recipe for significant losses because even one bad experience at one of the points of discovery or conversion can lead lost customers.
An example given by YouTube was, if you watch more videos from your subscriptions than from search and other sources, your recommended videos will be pushed below the fold in favor of your subscriptions.
Clearly the campaign is based on results, not the overall search experience. With more social changes expected in the near future, time will tell if the Bing challenge will change to reflect the overall search experience.
The industry trend is to evolve display advertising to be more consistent with the user experience," he said. By leveraging the data it holds on its users and their personalized news streams, Yahoo believes it can provide a better experience for...
