SEO News

Search Engines Travel Vertical

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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    A travel site my agency had been working with for years had experienced a big loss in search traffic and visibility due to a Panda update. How One Travel Site Recovered from Panda The site would collate holidays from other travel operators' sites...

  2. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    This practice may impact for instance travel sites or sites providing restaurant guides. Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products.

  3. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  4. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  5. Google Antitrust Deal in Works? Schmidt Meets With Key EU Regulator

    Plus, Google's attempt to buy travel software company ITA is facing additional criticism from non-profit think tank American Antitrust Institute (AAI), which released this whitepaper Friday. On a related note, 1plusV, parent company of ejustice.fr...

  6. Microsoft Live Search is Now Bing

    Technology from Microsoft's April 2008 acquisition of Farecast is now a central part of Bing Travel. Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people...

  7. Increase Online Visibility for Sales and Links

    Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. Those signature links have little value in terms of search engines -- yet they can do wonders for building your company's reputations.

  8. A Guide to Search Engine Strategies New York 2009

    Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.

  9. SearchDay | Is Your Landing Page Relevant?

    ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most...

  10. SearchDay | Universal Search Should Be a Plus

    Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of...

  11. SearchDay | Interpreting Keyword Reports

    The New Era of Travel Affiliate Marketing VERTICAL SEARCH As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is...