Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. This helps the Search Engines to associate data allows the engines to contextualize and derive relationships...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
This practice may impact for instance travel sites or sites providing restaurant guides. Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products.
How many incremental email sign ups, article downloads, or contact me forms will you need to generate with search and social marketing to justify your travel? To calculate the ROMI of going to SES New York 2012, you can start by using the form...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...
Bing, who have led the market for travel search queries, may be feeling the heat a little, but overall, search engines look set to win as this is going to force innovation in the travel sector. One thing that will instantly strike you about Google...
Google's acquisition of ITA, which would give it access to flight data to enhance its vertical travel search offering, is still being looked at by the regulators and facing a stiff lobby from the vertical search engines with which it seeks to...
Plus, Google's attempt to buy travel software company ITA is facing additional criticism from non-profit think tank American Antitrust Institute (AAI), which released this whitepaper Friday. On a related note, 1plusV, parent company of ejustice.fr...
Justice Department may be preparing an antitrust lawsuit to stop Google's purchase of ITA Software, which is heavily opposed by FairSearch.org, made up of sites including Expedia, Travelocity, Kayak, TripAdvisor, and Microsoft, because it...
We have several clients in the travel vertical who have relatively limited budgets. Pair that with the impressive functionality of the engine, especially in certain verticals like travel and shopping, and I'm ready to reconsider some of my client...
Technology from Microsoft's April 2008 acquisition of Farecast is now a central part of Bing Travel. Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people...
Many sites have groups dedicated to specific topics, such as travel, fashion, or careers. Those signature links have little value in terms of search engines -- yet they can do wonders for building your company's reputations.
Following that panel is a great choice if you are in the travel vertical, but I would stick to "Search Becomes the Display OS" and see why one panelist feels that search advertising is "en route to becoming display advertising's operating principle.
ElisabethOsmeloski is a Year of Change for Travel Search Marketing SEW EXPERTS: VERTICAL SEARCH The economy is forcing travel search marketers to change the way they approach online marketing. The travel vertical is already one of the most...
Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of...
Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of...
Even if you're selling a commodity in the travel vertical, as opposed to a high level of service to the end consumer, you must instill a higher level of pride in your internal stakeholders. For travel companies who value customer service as a major...
The New Era of Travel Affiliate Marketing VERTICAL SEARCH As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage new opportunities in search and social media is...
I'd be very interested to hear your feedback on these issues and beyond in the travel space, as I look ahead in my calendar to the Getting Vertical Search Right session at SES San Jose. No stranger to the world of search conferences, I still...
