SEO News

Search Engines Travel Online Number 18

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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  2. Searcher Demographics – We Are What We Search

    With this kind of information, teams, ticket sellers, and sports-themed travel companies can better determine where to focus their geo-targeting and messaging efforts. Search engines and marketers alike know this and do their best to deliver you...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...