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Search Engines Travel Online Industry

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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...

  2. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    FairSearch.org released "Google Buys ITA - A Travel Story" with their side of the story, in layman's terms explaining why the future of online travel is in danger. Google and a group of online sales travel sites that oppose Google's ITA acquisition...