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Search Engines Travel Online Industry

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  1. PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

    Barnette advises marketers, especially in retail and travel, “.should invest in developing mobile and tablet search strategies that include sufficient testing so they can learn how to best utilize these growing channels to reach their campaign goals.

  2. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    The leisure travel industry spends $1.8 billion annually in online advertising, with 46 percent allocated to search advertising, according to the Internet Advertising Bureau (IAB). In fact, MarkMonitor found that Online Travel Agents accounted for...

  3. Google vs. the World: A Week of Conflicts, Disputes, and Lawsuits

    From squabbles with the travel industry, to suing the U.S.government, and various privacy disputes overseas, here's a recap of some noteworthy conflicts involving Google this week. FairSearch.org released "Google Buys ITA - A Travel Story" with...

  4. Search Week in Review for Oct. 30, 2010

    Could Google Acquisition of ITA Kill Online Travel Sales Industry By Frank Watson Seems many of the larger online travel sales sites fear Google's purchase of ITA - the technology behind 65% of all carrier-direct online flight searches in the U.S...