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Search Engines Travel Online

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  1. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. But BrandVerity conducted a study to see just how many...

  2. Using Web Analytics for PPC Optimization: Advanced Techniques

    In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you’re just looking at conversion data in the PPC engines, broad keywords...

  3. Google Told to Fix 4 Areas in Search, Advertising to End Antitrust Inquiry

    This practice may impact for instance travel sites or sites providing restaurant guides. Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products.