As mentioned, 73 percent of the searchers on Bing and Yahoo search in the travel category are exclusive, which means you can only find these 12 million U.S.travel searchers on the Yahoo Bing Network. For example, did you know that 73 percent of the...
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional...
Useful or informative – in the travel sector there are three main ways of doing this: So many great effects of having above-average visuals; from a search POV one of the main ones is improved CTR: in many directories / local search engines CTR is a...
My website is ranking on the first page of Google for the search term "Travel and Tourist Website Design". Here's one of our portfolio entries for a travel site my company designed: For example "Travel and Tourism Website Design by.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing Are you writing for search engines or are you writing to build an audience?
If you determine that "travel" would be a great keyword, make sure have loads of content and links already, or have the patience to ride out the long process of building up this kind of authority. Search engines want to rank websites that provide a...
In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you’re just looking at conversion data in the PPC engines, broad keywords...
Similarly, I surveyed 20 travel sites that have hotel specific pages. They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire and Priceline, and brand sites like Hilton and Best Western.
Sites that focus on weather, movies, travel data (to name a few). But what if your site is about the weather, or movies, or travel, etc. This helps the Search Engines to associate data allows the engines to contextualize and derive relationships...
I work specifically with travel affiliate sites and it’s been a painful experience for many of them. This might sound unrealistic if Google provides 80 percent of your search engine traffic, but by diversifying your traffic sources you can become...
BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across five major cities. Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate...
The story of Discover Africa, a travel agency based in South Africa, showcases just how quickly and dramatically web marketers need to change to keep pace in the changing search environment. The company designs vacations for its customers and then...
In the Israeli travel market, call centres are still the primary driver for actual sales, even though consumers are still doing their research online. Last week, we learned about the huge opportunity in alternative search engines,often overlooked...
Nextag (CPC) – Comparison shopping site lets shoppers search products, event tickets, real estate, book travel plans, find sales and more. These are the 10 best comparison shopping engines, based on traffic, revenue, conversion rate, return on...
News, Shopping, Directions, Travel, and Weather can be found by scrolling further down. Although this search engine isn't the best for shopping or finding a cheap hotel, it is a unique way to search for statistical data and a great way to find...
Specifically, Google is under antitrust scrutiny for the way it displays links to its own vertical search services (e.g.shopping, travel, news), how it copies content from competitors for its own sites, having exclusive deals with AdSense...
In travel, the search engine results pages (SERPs) – especially on Google, less so on Bing – for high volume keywords are unsurprisingly dominated by big brands such as Expedia, Kayak, Priceline, etc.
This practice may impact for instance travel sites or sites providing restaurant guides. Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products.
Industries like travel have millions of potential keyword combinations and they are all quite similar. Most of them contain a travel service (like last minute, all inclusive, tickets, hotels, holiday, cruise or rental car) combined with a locality...
