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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. At the same time, the need for an online presence has...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data from Google Webmaster Tools (at least for now). Bing and Yahoo organic search data is available (unless the engines are used...

  3. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Content isn't 100 percent visible to search engines. Tagging itself as a media company for the social age, BuzzFeed is one of today's hottest social news platforms; making a name for itself by spinning real-time editorial and branded advertorial...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Search engines are connecting the "people, places and things" (how Google defines Knowledge Graph) more than ever, making the CEO more visible than ever. In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace...

  5. Online Newsrooms Grow Up, Go Social, Get Optimized

    The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites these statistics: percent of brands report they now have an online newsroom.percent say they fail to keep news up to date.percent fail...

  6. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. Google and Bing Webmaster Tools provide a boatload of data, directly from the...

  7. Government SEO is Broken

    These critical elements ensure that search engines understand the keyword focus of the page. The Special Position of Government Sites in Search Engines Search engines are often the first step in the user experience, the place people go to find a...