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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps What's more, Siri totally disregards PPC so if your strategy up until now was heavily paid, you’ll need to relegate more resources to SEO. Search destinations will diversify as well – most brands must focus on...

  2. Government SEO is Broken

    The use of keyword-rich Meta data: Page title and meta description tags. Optimized government websites that rank well in the engines insure that talking points and government resources are front and center when people go to the search engines to...

  3. Search Engine Optimization in a Down Economy

    Back in the day, you might have done OK by stuffing your site with meta keywords. I haven't been able to find much good information on this (please comment below if you can share resources with other readers), but I've seen bid rates for paid...

  4. SearchDay: Link Building with Customers

    I found out that our webmaster had dropped the desciption and keywords meta tags from the home page html . Link Building with Customers, Part 2 LINK LOVE Customers are one of your most valuable link building resources, because they're already sold...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    In the late 1990s, competitors were buying each other's trademarks as keywords, and hiding those keywords in meta tags. Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys...

  6. Search and the Law: Attorney Clarke Douglas Walton

    That's less because of certainty in the law (which is still all over the map on the issue), and more because meta tags have less influence with organic search engine rankings. The big issue in the late '90s with search was meta tags – whether using...

  7. Implementing your Search Strategy for the Latino Market, Part 1

    Translate all of your title tags, meta descriptions, and image ALT tags. In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a...

  8. Publisher Groups To Test New Search Engine Rights Management System (Updated)

    Right now, any publisher that feels copyright is somehow infringed by being in a search engine has a very easy, very selectable way to keep whatever they want out: robots.txt files or meta robots tags.