Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. For those who despise link building, and the negative SEO aspect of...
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
The law, which targets search engines that provide snippets, originally would have given news sites the ability to seek monetary compensation for the supposed lost revenue caused by Google and other search engines when using those snippets.
Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news. Proving the Value of Your Search Campaign: Tangible SEO Metrics
Search intent data, as Google can attest, is the holy grail of intent data because nothing reveals more about what people want than the terms they enter into search engines. The good news for FBX advertisers: the platform allows you to do most of...
While all the URLs you discover might not be indexed in search engines, this list will show you what you're putting out there for crawler consumption. These are a few good examples of the types of content you may not know are getting indexed by...
The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same search engine to complete that specific task. A major myth is that most consumers use multiple search...
Not indexing quickly or often enough means your site could miss some big organic search opportunities, especially if your site relies on current affairs or breaking news. When new pages and posts are created it may take some time for that new URL...
But if you rely on search engines to drive affiliate traffic, you will be hurt by it. But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by...
Platforms like Kenshoo, Marin Software, and Acquisio found creative ways to help users without breaking that rule, but were in fact unable to deliver a platform that would let users compare data from both search engines and make decisions for...
Here's a quick recap of search and social marketing news and tips from the past week. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in...
So when search engines start crawling the pages you want everything to line up, from the links in your navigation, to internal links, external backlinks, canonical tags, XML files, etc. If you’re able to accomplish this it’s incredibly powerful as...
These can help lead you to the “right” searches to do in order to best understand the search engines, the searchers, and how your content interacts with the overlap. Ranging from the changes made by the search engines in the way that they index...
Forget about search engines for a minute and think about the reason why a piece of content is active (and how users engage with it). You want your content to be the editorial content that makes the news.
Then you end up presenting two sets of titles to the search engines (and one is completely empty or malformed). Using the meta robots tag, you can instruct the search engines to not index a certain page, not follow any links on the page, etc.
Beverly Stayart has come up limp in her bid to hold search engines accountable for a search suggestion that links her to erectile dysfunction drug Levitra. One small bit of good news for Stayart: unlike in 2011, when users type in [bev stayart...
However, consider the concept that search engines can track your average performance in this area over time. I am not going to dig into that the entirety of that argument today, other than to note that in my recent interview with Bing's Stefan...
At least with these, there is a mechanism to get them removed if you see them ranking in the search engines. Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam...
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. A number of major search engines provide a way to glimpse into the web's query stream to discover the most popular...
