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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What search engines does [VENDOR NAME] provide optimization for? Local Search Optimization Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search...

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Like any other optimization effort, there's a laundry list of technical considerations and strategizing to...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. However, search marketers should also be mindful that a consumer...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. Most people think the robots.txt file is used to block content from the search engines.

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all...

  6. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    These new URL level optimization facilities are a great example – as they help SEO professionals focus on optimizing individual pages in line with the way search engines are now increasingly focused on showing searchers those pages that deliver...

  7. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. We (the "good guy" SEO companies) keep saying that you "can...

  8. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  9. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  10. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. For example, since blog software was first invented, I have heard many search engine optimization (SEO) professionals preach that all organizations need a blog...

  11. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver...

  12. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. What it found was 30 percent of site traffic came from something other than a...