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  1. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Fallback pages give search engines the content they need for important organic search landing pages. The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Ask many search marketers what their number one goal is and they'll...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Remember, search engine optimization doesn't mean optimizing for search engines only. How to Architect Search-Engine Friendly Blogs SEO means optimizing for people who use search engines. Blogs are Naturally Search-Engine Friendly .and Other SEO Lies

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When the actual content is created there will need to be an element of technical optimization by way of keyword placement, engaging copy and effective calls to action, but these activities are secondary to releasing quality content that both users...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event...

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Major 2013 changes included further releases of Penguin and...