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It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Offline media is still their primary local business...
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Search engines are a great tool for researching subjects and purchases. It's no surprise that search engines were at the top of this list.
This is the topic of a recent survey conducted by TMP Directional Marketing. They found that search engines top the list of sources used first in local search. Search Engines (31%) People searching for local businesses online has increased from 26...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing I would love to see Google and the other engines provide an SEO forecasting model that would make a huge impact on convincing all CEOs, VPs and other executives that SEO is a very important part...
Gregg Stewart, senior VP at TMP Directional Marketing I see the search engines spending more of their R&D money on contextual advertising. With the search engines, dwindling transparency is of concern, both in PPC pricing and organic results.
Search Engines – Major search engines account for about 75 percent of local searches, according to a recent report from comScore and TMP Directional Marketing. Google's "starter edition" and Yahoo's "assisted setup" options cater to the needs of...
