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  1. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If the intention of your landing page is to sell your product then you need to write copy that will do that for you; your content should be your sales assistant. But showing content to users that search engines can't see is sometimes necessary to...

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Your website should be the best possible destination to purchase the solution you promote – unless you aren't in the business of direct sales to clients and customers, or there are other factors that play into the dynamic between yourself and...

  3. Setting up PPC Campaigns

    A branding goal is very different from a sales goal, so as you can see, the approach to the account is determined by its goal. Many second-tier search engines exist as well and are definitely worth exploring depending on your goals.

  4. How to Run Foreign Language PPC Campaigns

    With a little forethought and planning however, it can help you increase sales and tap into whole new foreign markets. As you'll be dealing with foreign languages and possibly unfamiliar search engines, it's likely that you'll need the assistance...

  5. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    What remains unclear is whether these were content assets that brought sales-ready leads and prospects. The expectation should be that these leads are expected to be brought into the lead nurturing phase of the sales process.