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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings...

  4. How to Build Your First Content Marketing Strategy

    Helps your site rank well in search engines. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Whether the main goal of your site is to make a little extra...

  5. Why Is It So Hard to Increase Your Search Rankings By One Spot?

    They are meant to illustrate the basic point of how this works, not replicate exactly what the search engines do. You have to do that consistently, and often over a long period of time to get there, but you should be able to build your traffic...

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    The Minnerazzi project is a platform that allows you to build topic-specific search engines without programming knowledge. For business, Minerazzi allows an organization to build a small, searchable index relevant to any specific set of data.