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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending a Search Engine Strategies event is a...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings...