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  1. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Furthermore, with just a few exceptions, the only thing that has changed...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Because search engines care more about delivering the best result to those searching, brands shift their focus toward providing quality and relevant answers. The cultivation of quality content will require contribution from every area of the...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Are we active on the social networks that matter to the search engines? From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support.

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    As for Google doing it for more ad revenue, when a business or website dominates natural search results for their chosen keywords, unless it's for branding or market saturation, they don't tend to dump a ton of money into AdWords as well.

  6. How to Build Your First Content Marketing Strategy

    Helps your site rank well in search engines. Google's recent Penguin algorithm updates have forced many business owners to take a hard look at their content strategy and link portfolios. Whether the main goal of your site is to make a little extra...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). Integrate great storytelling and content strategy in multiple marketing channels and on...

  8. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. The more thorough you are about articulating why your solution is best, the more likely you will be to...

  9. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search engines and humans. The point: for search engines to like it, humans have to like it, which is everyone’s favorite usability goal!

  10. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...

  11. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...