A blog is one of the best ways to generate fresh content for search engines and keep traffic coming to your site. In Brenner's case, type in "B2B marketing" and you'll see that his blog is positioned on the first page of search results.
Bing Webmaster Tools also has an inbound link reporting tool and it is interesting to compare differences both search engines have in these reports. Cross-reference this data with each search engine’s link reports as well, to get a sense of what...
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. With 3 Million new users, Feedly upgrades search and discovery...
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. The more thorough you are about articulating why your solution is best, the more likely you will be to...
These days, search engines and consumers want quality, engagement, and social proof. As the search engines widen their gaze and perfect the techniques they use to measure content quality, brand sentiment and relevance, the optimization of a site...
Keep your SEO running, and don’t forget that what you do for Google, also applies to Bing, Yahoo, and the rest of the irrelevant search engines. Actually, not too long ago, I publicly endorsed findings about Google’s declining paid search usage and...
Many marketing pundits and practitioners can agree that valuable content continues to be the darling of both search engines and humans. The point: for search engines to like it, humans have to like it, which is everyone’s favorite usability goal!
The challenge we have is to understand how people are using keywords to describe their problems – and how our scientists can address their issues – this is both an issue with our internal search appliances and with consumer search engines like...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. It's hard to understand what's happening in the engines and with rankings/traffic if you aren't set up to be able to see what's going on.
We’re not just looking for keyword rankings from search engines. A good B2B SEO uses resources like Majestic SEO, Open Site Explorer, and other link building and SEO tools not just to evaluate a competitive inbound link strategy as well as to...
If you’ve set your marketing solution provides more SEO data than just referring keyword, you can apply this analysis to that metric as well – search engines, geo-location, browsers, devices, you name it.
Billions of marketing dollars are invested every year into “being found” organically in the search engines and this trend will continue. Much has changed in the SEO landscape and the practice of search optimization over the past year – from the...
In their evaluation of worldwide breaking news events, business breaking news, and local breaking news, Optify found that the two major search engines treated results differently based on authority, multimedia elements, and recency.
In order to avoide this issue, B2B SEOs should identify locations within the site to cross-link, which will, in turn, provide greater visibility for users and search engines. B2B search marketing teams should step up to the forefront in lead...
It's an energy field created by magnetic content that binds search engines, web visitors, and marketers together. Wielding the Force of magnetic content not only boosts authority and relevance with search engines, but it also aids conversion, brand...
The SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them (a point Kevin Lee made two years ago).
Search engines are no longer the sole destination, particularly when a company name or brand is not well known. Key findings from the benchmark report, for B2B search engine marketers to consider, include:
The idea that makes me cringe every time I hear it is “writing content for search engines. Search engine optimization is a critical part of the B2B marketing mix. Many SEOs have yet to effectively make use of it because they are laser-focused on...
Above all else, search engines (especially Google and Bing) realize the impact social signals have on how users will discover new content online. This article isn’t meant to convert your organization into becoming the next social media evangelist...
